The I.C.E. St. Moritz 2026 (The International Concours of Elegance) will take place on January 30 and 31, 2026, on the iconic frozen lake of St. Moritz, Switzerland. This prestigious winter event blends automotive heritage, refined design, and alpine luxury, positioning itself as one of the most exclusive lifestyle events in Europe.

For discerning travelers, collectors, and families seeking a sophisticated winter experience, The I.C.E. St. Moritz offers an unparalleled celebration of elegance set against the Swiss Alps.

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What Is The I.C.E. St. Moritz?

The I.C.E. St. Moritz is a unique international automotive concours of elegance held on natural ice. Unlike traditional concours events, vehicles are not confined to static displays but interact with the frozen landscape, transforming the lake into an open-air gallery of automotive art.

The event features a carefully curated selection of classic cars, historic automobiles, and rare collector vehicles, evaluated by an international jury and admired by a global audience of enthusiasts and luxury travelers.

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Dates and Location – The I.C.E. St. Moritz 2026

Event: The I.C.E. St. Moritz (The International Concours of Elegance)

Dates: January 30–31, 2026

Location: Frozen Lake of St. Moritz, Switzerland

During these two days, the frozen lake becomes a refined stage where engineering excellence, timeless design, and alpine elegance come together in a truly iconic setting.

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Highlights and Experiences at The I.C.E. St. Moritz

Attending The I.C.E. St. Moritz 2026 is a complete luxury lifestyle experience. Guests enjoy an extraordinary display of classic automobiles on ice, complemented by exclusive social gatherings, curated brand experiences, refined gastronomy, and elegant hospitality areas.

Beyond the event, St. Moritz offers Michelin-star dining, luxury boutiques, world-class spas, and legendary ski slopes, making it an ideal destination for families, couples, and collectors seeking both culture and leisure.

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Luxury Accommodation in St. Moritz with Elite Estates

At Elite Estates St. Moritz, we provide more than accommodation. We deliver a fully curated luxury stay, designed to match the exclusivity of The I.C.E. St. Moritz.

Our luxury villas and premium apartments in St. Moritz offer privacy, comfort, and refined alpine elegance, making them ideal for families and discerning travelers attending this iconic event.

Our Luxury Services May Include:

Exclusive luxury villas and high-end apartments

Private concierge and personalized guest services

Chauffeur-driven transfers and private transportation

Private chefs and bespoke dining experiences

Tailored winter and ski activity planning

Assistance with VIP access and exclusive experiences

Every detail is carefully managed to ensure a seamless and exceptional stay in St. Moritz.

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Why Visit St. Moritz in January 2026?

January is one of the most prestigious months to visit St. Moritz, Switzerland. The I.C.E. St. Moritz coincides with the peak winter season, offering optimal snow conditions, an international social calendar, and a refined yet welcoming alpine atmosphere.

It is the perfect time to combine luxury travel, winter sports, automotive culture, and elite social events in one destination.

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Experience The I.C.E. St. Moritz with Elite Estates

The I.C.E. St. Moritz 2026 is more than an automotive concours. It is a celebration of design, heritage, and luxury alpine living.

At Elite Estates St. Moritz, we invite you and your family to experience this iconic event from the comfort of an exclusive residence, supported by tailored services designed to elevate every moment of your stay.

Welcome to St. Moritz. Welcome to excellence.